throughout my entire career, i’ve heard the same response over and over when asking someone to update something: “i don’t want to break it, can you?”

I always view every service I provide from the perspective of the customer journey. It’s second nature at this point since my time working at Apple as a Genius. But what does it even mean: the customer journey?

It’s been almost 3 years since chatgpt’s public launch, yet users still don’t know how to use it. I feel it boils down to one behavior: consumers expect ai to do everything for them, instead of understanding that it’s meant to help and assist them.

if you asked me in 2019 what a clean website looks like, i would likely give you 3 colors: red, white, and black.